26 Apr 2015

Lexus and Jaguar lend a hand in the campaign against a silent killer

by | posted in: Resource Mobilization | 0
Epcalm officers and this writer during the opening day of the 2015 Manila International Auto Show (MIAS)
Epcalm officers and this writer during the opening day of the 2015 Manila International Auto Show (MIAS)

 

The 2015 Manila International Auto Show (MIAS) showcased two orange supercars – a Jaguar F-Type and a Lexus RCF at the lobby entrance of the World Trade Center. The showcase was to show support for Epcalm Adult Leukemia Foundation of the Philippines, the only non-profit organization of its kind in the country.

This writer and members of Epcalm at the 2015 MIAS
This writer and members of Epcalm at the 2015 MIAS

 

As the foundation marks its 10th year this coming month, it partnered with MIAS to highlight its advocacy to create and raise awareness on adult leukemia to some 110,000 visitors who trekked to the annual motoring event. Orange is the globally designated advocacy color for leukemia, and having these orange sports cars strategically offers an attraction to car enthusiasts to learn more about the organization.

Epcalm volunteers pose beside the Jaguar F-Type at the MIAS
Epcalm volunteers pose beside the Jaguar F-Type at the MIAS

 

Members of Epcalm who were present during the 4-day event reported several visitors who made contributions and pledges to help the foundation.

By Alvin Uy, MotionCars

Read more: http://motioncars.inquirer.net/36250/lexus-and-jaguar-lend-a-hand-in-the-campaign-against-a-silent-killer#ixzz4BOhbfRSC
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